Roebuck’s Customer Surveys offer a disciplined means of obtaining specific feedback to refine or improve operating initiatives. Each survey is tailored to the specific needs of the client. Interviews are conducted “in-person” resulting in a cumulative average of over 90% participation. Customer Surveys include but are not limited to Customer Critical Business Drivers; Client and Competitor Strengths and Weaknesses; Customer Buying Habits and Preferences; Differentiation Initiatives; Brand Strategies; Departmental and Human Capital Efficiency and Effectiveness; and Products and Services Analysis.